How to Improve Your IP Trust Score

An IP trust score is a rating that gives an idea of how trustworthy an email sender’s IP address is. It is similar to a credit score, and it is calculated based on a rotating 30-day average. A high score indicates that a sender’s IP is trustworthy and more likely to deliver emails.

A positive IP trust score reputation helps your emails reach email servers without problems and is a key component of effective email marketing campaigns. However, a poor IP reputation can cause your emails to be blocked or sent to spam folders, even though they are legitimate.

Fortunately, there are tools that can help you track your IP reputation and keep it healthy. These tools will also give you tips on how to improve your score and maintain it.

The first thing to do is check your IP reputation score regularly. This will allow you to identify any changes in your score and take appropriate action if necessary. It is a good idea to do this once per month, but you may want to test your score more frequently if you are launching a new email campaign.

Use a free service such as SenderScore to get your IP reputation evaluated. The service provides a report on your IP reputation and a score from 0-100 that ranks your IP address. This will show you the areas where you need to work on, as well as how reputable your IP is currently.

A negative score indicates that your IP has a lot of work to do in order to establish its legitimacy with ISPs and email filters. This can take some time and effort, but it’s important to do it if you want your emails to be delivered successfully.

Your score will change over time, so it’s important to continue implementing the practices that have helped you maintain a positive IP reputation in the past. These include allowing subscribers to unsubscribe from your emails, ensuring that your email lists are verified and avoiding sending too many emails in a short period of time.

Another way to improve your score is to focus on quality over quantity. Ensure that you only target highly engaged contacts who have opened and clicked your emails in the past six months. This will help you avoid delivering to inactive and unengaged recipients, which will negatively impact your IP score.

You should also avoid sending too many emails in a short period or too often. This will prevent your IP from being associated with spam or phishing, which can lead to an inaccurate IP reputation score and damage your sender’s image.

A good IP reputation will help you build a strong relationship with your customers and potential customers. It will allow you to promote your business effectively and increase your revenue. It will also help you retain your existing customer base, which is a key part of any successful business.